Segmentation of Mercedes

Table of Contents 1. 0 Situation Analysis/Current Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. 1 Current Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. 2 Current Pricing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 1. 3 Current Distribution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 1. 4 Current Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. 0 Segmentation Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 2. 1 Defining and Explaining Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 2. 2 Explaining Three Benefits of Mercedes-Benz Brand from using Segmentation †¦Ã¢â‚¬ ¦7 3. Target Market Identification†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 3. 1 Geographic Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 3. 2 Demographic Segmentation†¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 3. 3 Psychographic Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3. 4 Behavioral Segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 4. 0 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Surname 3 1. 0 Situation Analysis/Current Marketing Mix 1. 1 Current Product Being a highly reputable brand globally, Mercedes-Benz has successfully penetrated in Singapore market.Presently, Mercedes-Benz C class has swiftly penetrated in the Singaporean luxury car market due to the prestige associated with the brand. Being a consumer product, Mercedes Class C has been characterized by high performance that accurately meets personal needs for active individuals through the superior brand name. Over the years, Mercedes Benz brand name has won global recognition, contributing to its popularity in Singaporean market. The various sub-models of Mercedes Benz Class C including C230, C240, C320 and C350 among others offer consumers with various luxurious services, besides mere travelling.It is important to note that, the ability of a core product to offer credible and other beneficial characteristics besides the core product utility enhances its propensity to acquire popularity among consumers1. In this regard, Mercedes Class C has been considered as of high quality level, having sophisticated features to enhance driving experiences, stylish in nature and having strong brand name. In Singapore luxury car market, it has been rep orted that 70% of customers enquiring about car are much interested in Mercedes Benz Class C. This is an indication that, much of their time is spent looking on the stylish nature of the product2.It has been observed that, most of these consumers looking for Mercedes Benz Class C don’t easily opt for other brands until they get it some other times when it is available. This is evidenced by the selling slogan of the product â€Å"Drive and Seek,† which aims at assuring the consumers ultimate performance of the product. More so, the prestigious nature of Mercedes Class C can be considered as a unique feature that has contributed to its popularity in Singapore. It has been observed that, Mercedes Benz Class C is multi-purpose, since it is still used in sports as well as for private outdoor traveling.It is vital to note that, the ability of a product to offer consumers with additional benefits besides the basic uses contributes to its popularity among consumers. By having more additional benefits than its 1 Richard, Semenik and Gary, Bamossy, Principles of Marketing: A Global Perspective (New York: Prentice Hall, 2005), 68. 2 Beng, Chua. Life is not Complete without Shopping: Consumption Culture in Singapore, (Singapore: Singapore University Press, 2003), 72. Surname 4 core competitors like BMW, Mercedes Benz Class C has penetrated well in Singaporean markets. 1. 2 Current PricingThe luxury car market in Singapore is an oligopoly competitive market, since there are few luxury car brands in the market. Being a superior brand in the market, Mercedes-Benz C-Class has efficiently penetrated in the Singapore market. This has been observed in the way this brand highly demanded, despite its high prices. Particularly, Mercedes Benz Class C pricing strategy is valuebased, considering the way consumers of this product have not been sensitive to the high prices for this product. It has also been observed that, increase in prices for Mercedes Benz Class C does n ot affect consumer demand.This is evidenced when prices for Mercedes Benz Class C 350 increased from ? 32580 in the year 2006 to ? 33130 in the year 2007, the total demand for the product remained undisturbed, constituting of about 30% of luxury demand in Singapore3. This shows how the superiority of the brand is not affected by price changes, since consumers have are highly loyal to the brand, despite competitors using various tactics to market their products. Customer loyalty for Mercedes Benz Class C is demonstrated in the way consumers in Singapore maintain the demand for the brand, despite its competitors lowering their prices.For instance, BMW is one of the core rivals of Mercedes Benz, whose tendency of reducing prices has not affected the demand for Mercedes Benz Class C. Particularly, the year 2007 saw BMW lower the prices of its luxury car models in Singapore in order to win more customers, a strategy which did not affect the demand for Mercedes Benz Class C4. This is an i ndication that, consumers tend to perceive the value of Mercedes Benz as being far much higher than the money they pay for.As a result, high level of customer loyalty has been prevalent for Mercedes Benz Class C in Singapore as a result of the outstanding features and prestigious nature of the luxury car brand. Considering that Mercedes Benz Class C is sophistically manufactured using highly costly resources, the strategy adopted by the brand in pricing the product is effective. Though Mercedes-Benz C-Class is an expensive car, its value among the consumers has made it acquire loyalty among the customers. 1. 3 Current Distribution 3 Leslie, Butterfield, Enduring Passion: Story of the Mercedes Benz Brand, (New York: Wiley Publishers, 2005), 36. Dennis, Adler, Mercedes Benz: First Gear, (London: Motorbooks, 2008), 46. Surname 5 Mercedes C-Class has been distributed using a variety of channels in Singapore. With some buyers opting for online orders, there are various selling points of the luxury car in Singapore. Among the various destination points for Mercedes Benz Class C includes the major attraction points in the island like Ion Sky, and Marina Bay Sand among others. More so, Mercedes Benz Class C has been distributed in Singapore through major exhibitions in the island like the Singapore Showroom, Titanic exhibition, MBS Countdown, and Elephant Parade among others.This has facilitated the distribution of the luxury cars to the people where they can view it and make purchases5. By having various points of sale for this product, high volume of sales has been experienced in this brand, since consumers find it easier to contact the sellers directly. Since customers are able to visit the show rooms and explore the vehicles directly, direct interactions between the brand’s representatives have facilitated brand popularity among the people of Singapore.Since Mercedes Benz Class C products are produced in Singapore, most of the sellers are company’s r epresentatives who act as sales agents. This makes the customers lack the opportunity of interacting directly with the manufacturers of the brand. With the advancement of e-commerce, many customers in Singapore have adopted online purchasing strategy for the Mercedes Benz Class C cars. Through online stores, Mercedes Company has been able to substantial customer base in Singapore6. Being a well developed country, many people use computers, making it easier for them to make most of their purchases online.Through the adoption of web video with interactive agent thriller as well as the company’s website, consumers have been able to know the products. After making online purchases the cars are shipped to the customers through the port of Singapore which handles various products from Europe and other parts of the world. Through the use of a blend of physical selling points and online marketing strategy, Mercedes Company has been able to distribute Mercedes Benz Class C cars to man y consumers in Singapore. 1. 4 Current PromotionCurrently, Mercedes Company adopts a variety of promotional platforms for Mercedes Benz Class C in Singapore. These platforms include internet portfolio, traditional print and cinema, which are 5 Paul, Leppert, Doing Business with Singapore: Global Business Series, (Washington, DC: Jain Pub Co. , 2000), 21. 6 Dennis, Adler, Mercedes Benz: First Gear, (London: Motorbooks, 2008), 41. Surname 6 reinforced with corporate social responsibility through integrated marketing communications. There various messages displayed on the promotional platforms for Mercedes Benz Class C which includes â€Å"Drive and Seek†, and â€Å"More Style per Hour†.All these promotional messages are available at the Mercedes Company’s website as core messages of persuading the customers to purchase the product. The message â€Å"Drive & Seek† has been passed on through this media, thus helping in marketing Mercedes Benz Class C. By adop ting this message, the company is guaranteeing its customers about the performance of the product. Online advertisement has been considered as key promotional platform adopted by the Mercedes Company in the sale of Mercedes Benz Class C in Singapore.With about 80 percent of Singapore’s society being able to access the internet at least daily, the use of web video advertisement by Mercedes-Benz has been found quite efficient7. Further, â€Å"More style per hour† is another promotional message adopted in the marketing of Mercedes Benz Class C in Singapore. This message has been widely available in the company’s marketing pamphlets, television ads and company’s websites. This message seeks to convince buyers that they will definitely experience outstanding prestige and stylish drive every time they use the product.With most of the consumers in Singapore being luxurious and prestigious in nature, this message has been found quite useful and accurate in meetin g the psychological needs of Singaporeans. The combination of these promotional messages has enhanced successful penetration of Mercedes Benz Class C in Singapore consumer market, while many consumers who have the product remaining very loyal to it8. 2. 0 Segmentation Theory 2. 1 Defining and Explaining Segmentation Segmentation is basically the identification and establishment of buyer/consumer subsets within a market.Notably, these groups of buyers demonstrate similar behaviors and needs. Despite the extensive and diverse nature of the global market, it should be noted that buyers have different behaviors and needs. With this in mind, marketers or businesses have to match groups of customers who have similar needs and behaviors. A point worthy of consideration is that each segment has 7 Leslie, Butterfield, Enduring Passion: Story of the Mercedes Benz Brand, (New York: Wiley Publishers, 2005), 33. 8 Philip Kotler, Marketing Places, (New York: McGraw Hill Press, 2001), 231. Surname 7 distinct needs and homogeneous characteristics.With this in mind, market stimulus and market intervention are used to address each segment9. Through segmentation, marketers are able to meet the specific needs of the particular customer base, by tailoring the products to meet the needs of such customers. 2. 2 Segmentation in Singapore for Mercedes-Benz Class C The market segmentation in the Singapore consumer market for Mercedes Benz Class C has been very useful in the way the company has been able to position the product more appropriately. The market segment aimed by this product is the middle age-group working class people who are educated.Particularly, Mercedes Benz Class C is meant for individuals who have achieved success in their early live and are having many ambitions in their endeavors. This is evidenced in their marketing messages which seem to concern active and well-up people seeking success in their various endeavors. For instance, ‘Drive & Seek’ is mean t to persuade active and successful individuals to seek more success through driving Mercedes Benz Class C10. With about 80% of the population aging between 18-49 years working, this segment has the potential to offer substantial market opportunity for Mercedes Benz Class C.More so, Mercedes Company targets young and well-up families. This is shown in the way Mercedes Benz Class C is specially tailored to accommodate a family while at various luxurious trips or excursions. As evidenced in the promotional message ‘more style per hour’ it is explicit that the company aims at meeting the needs of a family while traveling. Quite importantly, this segment comprises of large proportion in Singapore with about 48% of the population married, while the rest are children and youths11. As a result, there seems a potential market for this product in Singapore market. . 0 Target Market Identification 3. 1 Geographic Segmentation Singapore is a highly strategic and potential country for luxurious products like Mercedes- Benz C-Class. Precisely, Singapore is a small country which is highly urbanized. Since Mercedes Benz Class C requires flat and smooth terrain for outstanding performance, Singapore can be 9 Johan Arndt, Market Segmentation: Theoretical and Empirical Dimensions (New York: London, 2001), 38. 10 Dennis Adler, Mercedes Benz: First Gear, (London: Motorbooks, 2008), 38. 1 Paul Leppert, Doing Business with Singapore: Global Business Series, (Washington, DC: Jain Pub Co. , 2000), 43. Surname 8 considered as an ultimate geographical region for this product. Precisely, the urbanized nature of Singapore positions it adequately in terms of market for the Mercedes C-Class. Majority of the population being urban dwellers, they have found Mercedes-Benz C-Class very useful in meeting their needs12. It is also important to note that, Singapore is experiences tropical climate; rainy, humid and hot, which makes the country to remain ever green and agriculturally p otential.Though commercial farming is not commonly practiced, the people in Singapore have food security. These are key aspects with reference to the economic stability of the region, makes the region to offer potential purchasing power for luxury products like Mercedes Benz Class C. Besides the ability to buy, the physical environment has made the people of Singapore to associate themselves with superior products like Mercedes Benz Class C to match their conducive geographical features.The gently undulating and lowland terrain of Singapore enhances the need for Mercedes-Benz C-Class which has a high sense of comfort. 3. 2 Demographic Segmentation The demographics of Singapore can be considered as having the potential to offer potential market for luxury products like Mercedes Benz Class C. The population structure constituting many middle-aged people whom most of them are working offers potential market for luxurious cars like Mercedes Benz Class C. More so, about 40% of people liv ing in Singapore city are foreigners who have come to do business and white collar jobs.With about 76% of the people living in Singaporeans aging between 15-64 years, it is evident that most of the population is active, making it efficient for Mercedes Benz Class C which aims at active individuals and young families. Many of these people engage in economic activities which are industrial in nature like financial services provision, chemicals, electronics, construction and entrepot trade. With the population growth rate being estimated to be 1. 56 percent, there seems to be potential market for luxury products like Mercedes Benz Class C in Singapore throughout.It has also been observed that, high level of literacy in the country, which is about 90%, has played significant role in boosting the purchasing power of many Singaporeans. On this basis, it is evident that there is potential market for various segments aimed by Mercedes-Benz C-Class13 in Singapore. 12 Richard Vasil, Governing Singapore: Democracy and National Development (New York: Allen & Unwin, 2000), 96. 13 Leslie Butterfield, Enduring Passion: Story of the Mercedes Benz Brand, (New York: Wiley Publishers, 2005), 41 Surname 9 3. Psychographic Segmentation One of the target segment markets for Mercedes Benz Class C is highly ambitious middleaged working class. The luxurious lifestyle upheld by this group has been found effective when coupled with Mercedes-Benz C-Class as one of their luxury products. With most Singaporeans being active in their lives, they have been found quite suitable for being targeted as ultimate consumers for Mercedes-Benz C-Class. With this group being working, its purchasing power for luxury products like Mercedes-Benz C-Class has been guaranteed.It is also important to note that, the socio-economic status of the target market for Mercedes-Benz C-Class is high income earners who seek performance as their core values. As a result, such individuals would go for outstandingly perf orming products like Mercedes-Benz C-Class in their lives. In Singapore, the largest population consists of middle-aged people with modal age of 37 years. In this regard, it is evident that there is potential market for Mercedes-Benz C-Class for this market segment. The urban lifestyles of the population of Singapore also demonstrate the socioeconomic potential of the Singapore market14.As a result, it has been evident that Singapore population has potential market for the market segment with the psychographics associated with Mercedes Benz Class C luxury cars. 3. 4 Behavioral Segmentation The consumer behavior in Singapore has been demonstrated to be very admirable for the marketing processes of Mercedes-Benz C-Class. Since the brand name itself is globally acknowledged, it has been difficult for individuals who are used to the brand to switch to other luxury cars. Majority of the population are urban dwellers who are characterized with high sense of purchasing foreign and sophisti cated products15.Statistics have shown that, about 80% of Mercedes Benz Class C consumers are loyal to the brand in Singapore. This is evidenced in the way many golf playgrounds, which are associated with high class people, are associated with Mercedes Brand Name. This has been due to the sophistication and prestige associated with the product. Since the target market for this brand are also prestigious and luxuries, it has been hard for them to give up products which seems to embrace their core values like Mercedes Benz Class C16. This has 14 Paul Leppert, Doing Business with Singapore: Global Business Series, (Washington, DC: Jain Pub Co. 2000), 52 15 Richard Vasil, Governing Singapore: Democracy and National Development (New York: Allen & Unwin, 2000), 97. 16 Leslie Butterfield, Enduring Passion: Story of the Mercedes Benz Brand, (New York: Wiley Publishers, 2005), 55 Surname 10 adequately enhanced the potential of the population in purchasing the Mercedes-Benz C-Class. Generally , the high purchasing power of the target market for Mercedes Benz Class C in Singapore has facilitated high degree of loyalty to the product, since this product has been observed to embrace their personal and lifestyle needs.

Are Standardization from Enterprise Architecture

Are standardization and innovation in conflict? I have no doubt standardization and innovation are in conflict, at least to some extent, because standardization (almost by definition) reduces the amount of variation of processes or systems simultaneously used in a company. That is the whole point of standardization. If you reduce the variation allowed in the company, then necessarily you would lose some innovation â€Å"that could have happened†.I think if innovation is viewed in an evolutionary way, mass variation would be created by the local units focused on their individual needs and only the best innovations would e retained and scaled to the rest of the company. If all the companies departments are allowed to develop locally optimal solutions to their problems, certainly some of these variations will be better (at least for the unit) than by using a standardized software or technologies company-wide.To continue with the evolutionary theme, using any centrally dictated st andardized process would reduce the possible variation in which could be selected from the environment of each business unit. Think the better to view standardization vs.. Innovation as an inescapable trade-off. Does an enterprise architecture that allows a company to increase operational efficiency, ease of integration, reduce development costs, duplication of systems, simplify the acquisition of new modules, and sometimes vastly reduced maintenance costs worth some drop in the rate of innovation?I would argue that is absolutely worth it in in most instances. The key is to view this as an optimal trade-off where you can retain almost all of the innovation while also increasing standardization. An Enterprise Architecture that standardizes the types of technologies used across the many (PH/Dot. Net or Unix/Microsoft) is in the best interest of the company.When you intentionally limit the available options of each individual business units options (such as when Timber]jack decided to use Unix and that immediately removed many otherwise eligible companies) you are going to reduce the chance of finding the â€Å"perfect solution† for every possible module. Fortunately, most companies can settle on a â€Å"very good but not perfect† solution with any of the market leading platforms without getting a major drop in innovation.Agreeing on a standardized portfolio of technologies and processes, a company can then focus its resources on bringing new functionality to their users without wasting so many resources trying to hold together a Frankincense combination of dozens of systems, technologies and processes together that work â€Å"perfect† in isolation. Ultimately, using more resources on bringing new functionality will increase the total value of the IT department and the rate the department can innovate. Are Standardization from Enterprise Architecture and Innovation in Conflict? By Seasonableness

Self Communication And Conscious Communication - 1478 Words

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Self esteem or self worth is defined as, â€Å"Your assessment of your worth or value reflected in your perception of such things as your skills, abilities, talents, and appearance† (Beebe, 40). Communication enhances self-esteem because effectively conveying a message in the adequate intended manner can help boost self worth. When one can effectively communicate, one then can reach a conscious decision that they have made a positive impact by reflecting on how their communication was perceived andRead MoreCommunication Is An Important Part Of Lives862 Words   |  4 PagesCommunication Challenges Communication is an important part of lives. Unfortunately, not all of us are blessed with good communication skills. Poor communication can cause conflicts in our personal and professional lives. However, good communication will strengthen relationships and lead to success both personally and professionally. A little over a year ago, I went to the eye doctor for my yearly exam; I told him that I was having trouble reading things up close. Much to my surprise my vision

Analysis of Poems. Half Past Two - 4135 Words

Half Past Two Half Past Two is a poem in which Fanthorpe describes how a young child is given a detention for an unspecified misdemeanor and is forgotten by his teacher. Fanthorpe draws on her experience as a teacher to describe the scene as seen through the childs eyes. The Title of the poem tells me a lot of information even before I read the poem. The information it puts across is that: A boy is told to stay behind until Half Past Two but this has no-meaning to him because he has no concept of time. The boy can’t tell the time but yet he divides the day up into familiar, recognizable units, as in schooltime, lunchtime, hometime. : Half Past Two uses a lot of different tones, tones such as: Nostalgic, Innocent,†¦show more content†¦This message is made clear with a number of literary techniques, the most evident of which is repetition. The lines ‘do not go gentle’ and ‘rage rage against the dying of the light’ are repeated throughout the poem at the end of every stanza. These lines make use of an extended metaphor comparing death to the darkness of nightfall, and life to the bright day. Also a paradox is used in ‘good night’ where Thomas calls the uncertainty and inevitability of death, represented by nightfall, as good. Also the good deeds of the righteous men are personified as ‘dancing in the green bay’, which signifies life; as is the sun personified ‘as sun in flight.’ These used os personification also invoke a deep imagery which makes the reader imagine the sunset and the approach of nightfall, making the message behind the metap hor clear. Punning on ‘grave men’ Thomas uses a metaphor to again compare the brightness of their eyes to blazing meteors, showing the intensity of their will power to live on. Thus does Thomas, with the use of simple words, evoke strong emotions in the reader through this poem. A bold defiance is shown towards death, and he encourages those who are faced with it to share his passion for life. He pleads them to fight against its approach, even though he is well aware that in the end everyone has to cave in. No matter how worthless this fight againstShow MoreRelatedAnalysis of the Poem Half Past Two -U a Fanthorpe692 Words   |  3 PagesHalf past two –U A FANTHORPE This poem is written by U. A. Fanthorpe. It looks like a child has written it. The boy was told to stay behind until half past two but this has no meaning because he doesn’t know how to read time. There is repetition of doing something wrong pointing to the punitive nature of educational system. Children are always being punished for doing something wrong. Adults never have time to sit and talk and explain to the kid so that he doesn’t repeat the mistake again. KidsRead More The Victims Essay1216 Words   |  5 Pagessuffering within â€Å"The Victims† by Sharon Olds is implied through contradictive perspectives. In the poem there is a shift in focus and tone during line 17. The poem addresses issues of suffering from two distinct perspectives, the first coming from a little girl and the second a grown woman. The narrative, imagery and diction are different in the two contrasting parts of the poem, and the second half carefully qualifies the first, as if to illu strate the more mature and established attitudes of theRead More With Reference To At Least Four Different Poems, Explore How Cultural1442 Words   |  6 PagesDifferent Poems, Explore How Cultural Identity Is Represented By The Various Poets The four poems I have selected to focus on all portray a cultural identity in their own unique way. Wherever I hang and The Fat Black Woman Goes Shopping, are both written by Grace Nichols, a poet of Guinean background. I have also chosen to explore Dream Variation by Langston Hughes as well as Half-Caste by John Agard. I have chosen this selection of poetry because I feel that each poem has greatRead MoreMusà ©e des Beaux Arts by W. H. Auden Essay1106 Words   |  5 Pagessuffering through the form of his poem and by alluding to artwork that compares human perceptions and juxtaposes ordinary images with images of suffering and tragedy. The form of Musà ©e des Beaux Arts plays an influential role in the way the poem’s content is conveyed. Auden’s poem appears to be divided into two separate parts. The first thirteen lines provide the reader with a general overview or introduction to humanities indifference to suffering. The second half, alluding to a Peter Breughel paintingRead Moreanalysis of poem1342 Words   |  6 Pagesï » ¿ To analyze a poem stylistically, we can analyze the poetic device, which is usually deviation and foregrounding, that the poet used in the poem. The term foregrounding refers to an effect brought about in the reader by linguistic or other forms of deviation in the literary text (Leech, 1985).In poem, devices of foregrounding and deviation are always used to draw reader’s attention and impress the readers. In the aspect of deviation and foregrounding, there are some perspectives on the nature ofRead MoreAnalysis of Rat Song, by Margaret Atwood1129 Words   |  5 Pag esï » ¿Rat Song Introduction †Rat Song† is a poem written by Margaret Atwood and is part of Selected Poems from 1976. What is interesting about the poem is that it is written from the point of view of a rat. And by looking through the eyes of a rat (which many people see as a primitive and inferior animal) the poem shows how judgemental, hateful, hypocritical and â€Å"unnatural† the human race is. The poem furthermore advocates that humans are a much greater parasite than the rats they are so desperatelyRead MoreOscar Wilde1403 Words   |  6 Pagesexpress real emotion to his audience. His writing truly portrays his characters and refers to his past and real events that he had gone through. Was Oscar Wilde able to capture the meaning of love throughout his poetry to convey his true feelings during his life time? Oscar Wilde connects the meaning of Her Voice to be the words of a women falling in and out of a relationship (Finemen, Kelly). The poem is written in a story form explaining events on how a couple can fall in love and out of love soRead MoreEmotion and Aunt Frieda Essay859 Words   |  4 PagesVincent Davino Dr. Fraustino ENLT 121 5/12/10 â€Å"Analysis of Undressing Aunt Frieda† â€Å"Undressing Aunt Frieda,† is a poem about the narrator’s remembrance of his Aunts life while visiting her on a death bed. The narrative is in first person, and takes place as the narrator and his daughter are about to leave the relative. The first half of the poem explores Frieda and her past. The second half is about how the narrator and daughter have grown and learned from the aunt. While undressing herRead MoreThe Writer by Richard Wilbur Essay901 Words   |  4 PagesWilbur’s poem. Some questions we might ask as a basis for analysis are as follows: 1. Who is the speaker in the poem? In â€Å"The Writer,† the speaker is likely Wilbur speaking about his daughter. 2. Who is the audience of the poem? The poem seems to be directed toward parents who might relate to Wilbur as they watch their children grow up.   Likewise, the poem might also be directed at young people, who will inevitably  undergo a journey similar to that of Wilbur’s daughter in the poem – fraughtRead MoreA Stylistic Analysis of quot;What Every Woman Should Carryquot;751 Words   |  4 Pagesinterpretation of the poem What Every Woman Should Carry by Maura Dooley. This will be followed by, with the use of stylistic features, a more thorough interpretation. The stylistic features that will be used are deviation, parallelism as well as cohesion and foregrounding. This will be done by taking a closer look at the only stanza contained in the entire poem which consists of 12 lines. This particular poem could be broken into two parts. Lines one to six appears to deal with the past and six to twelve

The Stonewall Riots Essay examples - 1957 Words

Life for most homosexuals during the first half of the Twentieth century was one of hiding, being ever so careful to not give away their true feelings and predilections. Although the 1920s saw a brief moment of openness in American society, that was quickly destroyed with the progress of the Cold War, and by default, that of McCarthyism. The homosexuals of the 50s â€Å"felt the heavy weight of medical prejudice, police harassment and church condemnation †¦ [and] were not able to challenge these authorities.† They were constantly battered, both physically and emotionally, by the society that surrounded them. The very mention or rumor of one’s homosexuality could lead to the loss of their family, their livelihood and, in some cases, their†¦show more content†¦The founders â€Å"greatly admired Martin Luther King’s nonviolent methods in forcing integration† and attempted to emulate those principles in their struggle. The problem was not in their efforts, or intentions, but the fact that their society was politically weak, garnering little support among the homosexuals of that era. As the civil unrest of the 1960s continued to grow, with more radical and leftist movements emerging, the Mattachine Society was viewed as traditional, conservative, and unwilling to literally fight for the rights of their people. It was not uncommon for the New York Police Department Morals Task Force to raid gay bars. In fact, during the two decades leading up to the Stonewall Riots, the raids were more commonplace than naught. Many have speculated as to why the raids were common – some saying it was because of the Italian Mafia’s involvement in owning those establishments, and consequently forgetting to bribe the local police; others believe it to be based in bias, hatred, and ignorance of people different from oneself. In the Stonewall Inn’s specific case, it could have been a combination of both. The Inn, w hich was owned by the Mafia, was actually a bottle club, meaning they did not own a liquor license. You had to be a member to drink there. While these various theories are most likely true, as far as ancillary causes, the fact remains that there was anShow MoreRelatedThe Stonewall Rebellion Or Stonewall Riots1591 Words   |  7 PagesThe Stonewall Rebellion or Stonewall Riots was a series of violent riots that took place between gay and trans activists, drag queens, and other patrons of The Stonewall Inn against the police after a raid had been carried out by the Sixth Precinct police. The days and rebellions that followed are monumental moments in LGBT and World history. For New York’s gay and trans communities the 1960’s marks a turning point in their history; Sodomy had been reduced to a misdemeanour, with a maximum sentenceRead MoreHistorical Impact of The Stonewall Riots in Stonewall Essay1041 Words   |  5 Pageslook into the historical impact of the Stonewall Riots in Stonewall: The Riots that Sparked the Gay Revolution. This engaging book adds to the genre of sexual orientation discrimination. Carter extensively analyzes the various factors that played a role in igniting the Stonewall riots and the historical impact that the riots had on the Gay Revolution and movement for gay equality. Through the use of interviews, newspapers, and maps, Carter argues that the riots were a product of many geographical,Read MoreThe Stonewall Riots And Its Impact On Lgbt Society1034 Words   |  5 Pagesand decided to take a stand against the unjust acts of the New York Police Department, which would forever change LGBT history. The Stonewall Riots were preceded by several years of mistreatment, and began when a beloved gay bar was raided; this created a major impact on LGBT rights and activism. LGBT Americans have been prejudiced against long before the Stonewall Riots. Those who identified as a person in this community would be sent to mental institutions and affectionate acts between these individualsRead MoreThe Stonewall Riots And The Lgbt Rights Movement Into Motion1912 Words   |  8 Pagesfor their basic human rights not only to get married, but also to be protected in the workplace and use the restrooms in which they feel comfortable. Throughout much of history, they have been dehumanized and referred to as sexual deviants. The Stonewall Riots put the LGBTQ+ Rights Movement into motion. The photo being analyzed today was taken one year later on June 28, 1970, at what is now known as the first ever Gay Pride Parade. The photo is owned by gettyimages, though the watermark suggests thatRead MoreThe Stonewall Riots of 1969 Jumpstarted the Gay Movement Essay1043 Words   |  5 Pagesnever have been conceptualized in the United States. This unforgettable incident, the Stonewall riots of 1969, altered the public’s view of the gay community and arguably jumpstarted the next revolution in an entirely new civil rights movement. 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Therefore, these people seek to prove to the heterosexual world that homosexual ‘deviancy’ was a myth. The media considers the1969 Stonewall Riots in New York City the spark of the modern gay rights movement. This occurred after the police raided the Stonewall bar, a popular gay bar in Manhattan’s Greenwich Village. Allyn argues that the new energy and militancy generated by the riot played a crucial role in creating the gay liberationRead MoreStonewall Riots Essay2631 Words   |  11 PagesStonewall Riots Liberation for gay people is to define ourselves how and with whom we live, instead of measuring our relationships by straight valuesÂ… To be free territory, we must govern ourselves, set up our own institutions, defend ourselves, and use our own energies to improve our lives (Wittman, 75). Carl Wittmans Refugees from Amerika: A Gay Manifesto, drew together many of the themes dealing with gay liberation. This quote demonstrates the goals of the gay and lesbian movement, a movementRead MoreThe Stonewall Riot of 1969830 Words   |  3 Pageswomen’s liberation movement, gay liberation in the late twentieth century still sought to impress upon the marginalizing and sectarian constructions that subjugated gays to an imposed peripheral existence of personal and public abhorrence. The Stonewall Riot of 1969 signaled the start of a substantial social movement, the dissemination of which would permeate the gay community and call into action an assault on the mechanisms of social o rder, public legislation and cultural dispositions that sustainedRead MoreThe Stonewall Riots Of 19692157 Words   |  9 PagesFrancisco in the 1950’s to the political and social groups that came to be following the Stonewall Riots of 1969, they would speak out and not allow themselves to be kept down anymore. 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Response Evaluation of the explorative strategies and the drama Essay Example For Students

Response: Evaluation of the explorative strategies and the drama Essay Through the second reading the relationships of the characters came through. Linda was someone who Lisa turned to; she trusted her and could ask for advice from her. Lisas boyfriend appeared unreliable and unfaithful, because he left her when he found out about the baby. I dont believe Lisa had a very good relationship with her parents, otherwise she would not have mentioned that they would kill her. Character Brainstorm Lisa Hot seating of Characters- Lisa and Brian To develop the characters, we used the explorative strategy of hot seating. This is where a person sits down, in character, and is asked questions about his or herself. They answer as if they were the character, with no help and with no pre- prepared material. Hot seating helps in creating a clearer, more developed and detailed character. We hot seated two people who played Lisa and her boyfriend, Brian. I believe that hot seating the two characters was very successful, we learnt a lot about the two characters, and some of their true identity was uncovered. Their real feelings towards each other were revealed and we were all able to go away with a clearer picture of the characters. To improve on Hot seating in the future, I think that the audience should think about their questions carefully, and try to ask relevant questions. Forum Theatre- Lisa telling her Boyfriend she is Pregnant Forum theatre is where some people act out a scene or piece, the audience, can interrupt at anytime, and make alterations or suggestion as to what will happen, they act as directors exploring the different ideas that can happen.. A member of the audience may also change with one of the actors at any time in the performance. We put the use of forum theatre to action, on the scene where Lisa tells her boyfriend she is pregnant. This should have given us plenty of chances to alter the scene, but not many were acted on, I think this was because it was the first time we had down this, and people were a little unsure of what to do, or how the rest of us might take it. An idea that was explored was that Brian, Lisas dim boyfriend, lost his temper for the first time. I believe that this would have worked but we didnt get to find, because the character of Lisa was so overpowering. If we were do use forum theatre again, I think we would all make more of an effort to contribute, so that more ideas are explored and we get the most out of it. What I have Learnt Relationships and Pregnancy From the practical I have learnt the following about relationships and pregnancy;I was in a group with.We began by discussing what we had done in our previous groups and how we were going to mix and match all of our ideas. We brainstormed all the ideas that could be a result to what was in the text. We used the idea that Lisas boyfriend left her and her parents wanting to kill her to build on and create our play. Once Lisa found out she was pregnant and her boyfriend left her, we decided that it would go downhill from then for Lisa. It ended with her killing herself. From the text my group and I thought that Lisa was afraid of her parents especially her farther. We also thought that she was a bit drastic; we showed this by making her kill herself in the end and showing the relationship between her and her farther, from when she was small and how it deteriorated as she got older. The other group had a very different take on the whole play. .u03c2f2e95d6968910c3983b471e33c2a , .u03c2f2e95d6968910c3983b471e33c2a .postImageUrl , .u03c2f2e95d6968910c3983b471e33c2a .centered-text-area { min-height: 80px; position: relative; } .u03c2f2e95d6968910c3983b471e33c2a , .u03c2f2e95d6968910c3983b471e33c2a:hover , .u03c2f2e95d6968910c3983b471e33c2a:visited , .u03c2f2e95d6968910c3983b471e33c2a:active { border:0!important; } .u03c2f2e95d6968910c3983b471e33c2a .clearfix:after { content: ""; display: table; clear: both; } .u03c2f2e95d6968910c3983b471e33c2a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u03c2f2e95d6968910c3983b471e33c2a:active , .u03c2f2e95d6968910c3983b471e33c2a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u03c2f2e95d6968910c3983b471e33c2a .centered-text-area { width: 100%; position: relative ; } .u03c2f2e95d6968910c3983b471e33c2a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u03c2f2e95d6968910c3983b471e33c2a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u03c2f2e95d6968910c3983b471e33c2a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u03c2f2e95d6968910c3983b471e33c2a:hover .ctaButton { background-color: #34495E!important; } .u03c2f2e95d6968910c3983b471e33c2a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u03c2f2e95d6968910c3983b471e33c2a .u03c2f2e95d6968910c3983b471e33c2a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u03c2f2e95d6968910c3983b471e33c2a:after { content: ""; display: block; clear: both; } READ: Are Romeo And Juliet Really In Love EssayIn their play the farther was a very quiet character that didnt have much of a say or influence on the whole, instead the mother did, in our play it was the other way round. Their ending was very different to ours; they chose to pick up on what Lisa said at the end, that she was going to be successful and rich. In their play Lisa married Brian and they became rich and so did their parents. What was also different was that they also used what she said at the end, about the money, to show that they were poor at the start. I dont think anything was similar between any of the two plays. Our plays were so different. Their mother was a stripper ours was a delicate, powerless housewife. Theirs was a happy ending ours was sad. Brian stayed with Lisa in theirs in ours he took off. I only got the chance to see one other group and their play related to the text, but it would have been good to see a groups play which did not relate to the text and if it worked or not. The work that we did using forum theatre may have influenced the other groups work, because we explored the idea that Brian took the news well, in the play it was apparent, because Brian and Lisa stayed together. Brain taking the news badly influenced our play, as in the end he didnt like what he heard and took off. Space was a vital use of drama medium in the plays, because there were many different settings, and space was very helpful in being able to differentiate between them. I believe a group that used space well was my group. For each different setting we had a designated area, which made it very easy to follow the play. The setting we used the most, the bathroom, was set out in the middle, then Lisas lounge to the right, then the bus stop where Lisa and Brian met, and where she told him she was pregnant. The use of space made it a lot easier to act and mime, because everyone knew where everything was, for example the telephone or coffee table. The other group use the different qualities of characters well played Brian, who in their play, was very posh and reserved, she showed this by speaking properly, pronouncing her ts and rs walking with her head high with a straight back who played the mother was very loud and boisterous; she showed this through her use of voice and movement. She had very big movements, a loud voice and never stopped talking. who was the farther was the opposite, he was quiet and calm throughout the playdid this, by only speaking when required, and when she did she was quiet and spoke at the same tone throughout. She had small unnoticeable actions which didnt make her stand out at all. Their group had a range of characters, most of them were like chalk and cheese. These different characters help create the different relationships between them all revealed her internal by her external a lot. The little things she did, like fiddling with her fingers which showed that internally she was a very nervous person. You could tell that she was shy because she never made eye contact with any of the other characters through the whole play. She used her voice, movement and speech effectively. She had a very quiet voice, which she hardly ever raised, and she never actually talked directly to anyone. Her speech, her words were neither rude nor powerful. She spoke quickly which showed how nervous she was. Her movements were quick and small, the kind that nobody would notice. The use of movement, speech and voice reflected her character, a small, powerless housewife. .u840f35c36471ea8938160d8fdc7516a5 , .u840f35c36471ea8938160d8fdc7516a5 .postImageUrl , .u840f35c36471ea8938160d8fdc7516a5 .centered-text-area { min-height: 80px; position: relative; } .u840f35c36471ea8938160d8fdc7516a5 , .u840f35c36471ea8938160d8fdc7516a5:hover , .u840f35c36471ea8938160d8fdc7516a5:visited , .u840f35c36471ea8938160d8fdc7516a5:active { border:0!important; } .u840f35c36471ea8938160d8fdc7516a5 .clearfix:after { content: ""; display: table; clear: both; } .u840f35c36471ea8938160d8fdc7516a5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u840f35c36471ea8938160d8fdc7516a5:active , .u840f35c36471ea8938160d8fdc7516a5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u840f35c36471ea8938160d8fdc7516a5 .centered-text-area { width: 100%; position: relative ; } .u840f35c36471ea8938160d8fdc7516a5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u840f35c36471ea8938160d8fdc7516a5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u840f35c36471ea8938160d8fdc7516a5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u840f35c36471ea8938160d8fdc7516a5:hover .ctaButton { background-color: #34495E!important; } .u840f35c36471ea8938160d8fdc7516a5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u840f35c36471ea8938160d8fdc7516a5 .u840f35c36471ea8938160d8fdc7516a5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u840f35c36471ea8938160d8fdc7516a5:after { content: ""; display: block; clear: both; } READ: Compare and contrast David and Lucys EssayI was most impressed by I thought her performance was really good. Her character was really well played from the twitching to getting the glasses of water when anyone got angry or upset. You wouldnt notice it unless you worked with her. It is the little things she did which made the difference. She was very good at keeping the group working and making them concentrate, but she was never bossy. To improve my play, I would try to make my character stronger, and have more of an impact. I dont think I would change anything, just improve. So that it would be perfect.

The Interpretation Of Act V Scene I Essays - Viola, Twelfth Night

The Interpretation of Act V Scene I The Twelfth Night is a Shakespearean romantic comedy that is filled with plenty of humor and lots of deception. It is frequently read as a play about masking, about the conscious and unconscious assumption of false identities and about levels of self-knowledge and self-deception; this theme is played out prominently through Viola's transsexual disguise (Kahn 43). The play is comprised of five acts and numerous scenes. However, I am only going to touch on one of these scenes in my paper. The scene I chose to write about is act V scene I. I chose this scene because it is the one that interested me the most, and I feel that it is also the scene with the most hidden meanings. Act V scene I, in my opinion, is a very complicated scene. I am going to discuss the part of the scene just before Sebastian enters, with Viola disguised as Cesario. Viola, in this part, is surrounded by many people all of whom think she is someone other than the person she actually is. This is where Viola/Cesario speaking to Olivia protests undoubtedly her love for Orsino by saying, "After him I love, More than I love these eyes, more than my life (Twelfth Night 5.1. 134)." Olivia, after hearing this, is confused and protests to Viola that they are married by saying, "Whither, my lord? Cesario, husband, stay (Twelfth Night 5.1. 141)!" Viola/Cesario denies this and is shocked by the accusation. Olivia continues to press the issue by getting the priest to confirm the marriage. It is at this point, when Orsino hears and believes the priest's confirmation of the marriage, that I feel he expresses signs of homosexuality towards Viola whom he still believes is Cesario. Orsino becomes fill ed with anger and jealousy towards Viola/Cesario saying, "Farewell, and take her, but direct thy feet where thou and I henceforth may never meet. (Twelfth Night 5.1. 166-167)." At some level, Cesario is a homosexual object choice for both Olivia and Orsino; at another, a heterosexual one (Kahn 44). I believe that at this part of the scene Viola/Cesario is experiencing some form of an identity crisis. Although she is a woman who has deceived everyone into believing she is a man, she is now becoming bewildered by a strange turn of events. She's being accused of denying having known Antonio and having beaten up Sir Toby Belch and Sir Andrew. She is being accused of acts that she has not done and has no recollection of ever doing. The reason she denies all of these wrong doings is because her brother, Sebastian, is responsible. This casts doubt in her mind as to who she really is and what is happening. Sebastian enters the scene and his entrance, in a way, relieves Viola of all the accusations she has endured. It was Sebastian who Antonio has been looking for; it was Sebastian who beat up Sir Toby Belch and Sir Andrew, and finally it was Sebastian who has married Olivia. We come to realize this when he says: I am sorry, madam, I have hurt your kinsman: But had it been the brother of my blood, I must have done no less with wit and safety. I do perceive it hath offended you: Pardon me, sweet one, even for the vows We made each other but so late ago. (Twelfth Night 5.1. 207-213) Antonio! O my dear Antonio, How have the hours rack'd and tortur'd me, Since I have lost thee! (Twelfth Night 5.1. 216-218) At this point everyone is stunned not knowing who is who. In a sense, everyone feels as if they are seeing double. It's ironic since Sebastian and Viola are twins. Once Viola and Sebastian realized they were brother and sister Viola feels as though she is free to cast off her masculine disguise and let everyone know that she is really a woman as she talks about putting back on her feminine clothes or her "maiden weeds (Twelfth Night 5.1. 253)." Karen Greif says that the recognition of identity is at first an experience involving only the reunited twins; but, as the facts of their kinship are brought forth, the circle of awareness expands to include Orsino and Olivia. They appreciate for